After 20 years building marketing inside MedTech, I started doing it for others.

The MedTech Experience Behind Marketit

Hello, I am Hila Peleg

Two decades of leading marketing strategy inside some of the most demanding companies in MedTech. Executing global strategies that had to work across regulatory environments, clinical networks, investor expectations, and competitive markets - simultaneously and with real accountability for commercial results.

That meant building launches at Oridion before it was acquired by Medtronic. Leading marketing at EarlySense before it was acquired by Hill-Rom. Navigating the commercial complexity of ENvizion Medical and Sunlight. These were not consulting engagements.

I was inside the machine - in the meetings, managing the budgets, owning the outcomes.

Today, I bring that experience together with a team of experienced MedTech marketers.

There is a difference between a marketing expert who has worked with MedTech companies and one who has worked inside them. The first learns your industry over time. The second already knows what a regulatory review does to a launch timeline, what a KOL relationship actually takes to build, and what happens to messaging when it has to work for procurement teams and clinicians at the same time.

A Flexible Partnership Model

Every engagement is structured around what you actually need - a full commercial strategy, a product launch, or targeted support on messaging and sales tools.

We bring together the right team for your stage, your market, and your challenge - with experience across strategy, content, sales enablement, digital, and clinical communication.

The work is about one thing: translating complex technology into clear positioning, marketing strategy, and commercial tools that move the business forward.

FAQ

 

  • Our team brings years of hands-on, inside-the-room experience working directly with medical device manufacturers, clinical researchers, and healthcare startups. We have successfully guided companies through complex funding rounds, international product launches, and rigorous market adoption phases. This deep domain expertise allows us to understand your technology instantly without any learning curve.

  • We partner with medical technology companies across their entire lifecycle - from early-stage startups operating in stealth mode and preparing for investor pitches, to established enterprise brands scaling their commercial presence globally. Our strategic frameworks are fully adaptable to meet the specific funding, regulatory, and commercial goals of your current growth stage.

  • Yes, we operate on a global scale, partnering with medical device and healthcare technology firms across international markets, including the US, Europe, and Israel. We structure all corporate messaging, commercial content, and digital strategies to align seamlessly with global market expectations and specific regional healthcare landscapes.

  • We treat your internal R&D, clinical, and regulatory specialists as vital partners. Instead of creating marketing in a silo, we align our commercial narratives directly with your cleared intended use and official labeling from day one. This collaborative approach ensures that every campaign and asset we produce is both highly persuasive and completely compliant with your internal MLR requirements.

 

Let’s begin the conversation.

Reach out with any questions, or if you're ready to dive right in, submit the contact form and we will be in touch.